OUR STORY
Welcome to Custom Creatives Group, where passion, service, and community come together. As a proud veteran-owned business, we are a husband-and-wife team dedicated to delivering exceptional quality and personalized service.
With years of experience, our journey began with a shared commitment to serving others. As an Army Veteran, Bill Collins brings the values of integrity, discipline, and dedication to everything we do. Amber Collins, a devoted educator, infuses our business with warmth, compassion, and a commitment to excellence.
At Custom Creatives Group, our love of country and community drives us to treat every customer like a friend and neighbor. From the first interaction to the final product or service, we go the extra mile to ensure you feel valued and appreciated. You’re not just a customer — you’re part of our extended family.
Experience the difference of working with a business that believes in service with heart. We’re honored to serve you and look forward to building lasting relationships with each and every one of our customers.
Our Commitment
Quality and Safety: At Custom Creatives Group, we are dedicated to upholding the highest standards in everything we do. Our commitment to quality products, safe handling, and responsible ownership is at the core of our business.
Quality You Can Trust: We carefully select and offer only the best products, ensuring they meet our rigorous standards. Every item is chosen with durability, reliability, and customer satisfaction in mind.
Safety First: As a veteran-owned business, we understand the importance of safety and responsible practices. We prioritize proper handling and provide guidance to ensure our products are used safely and responsibly.
Responsible Ownership: We believe ownership comes with responsibility. Whether you’re a first-time buyer or a seasoned customer, we are here to offer expert advice, support, and education to help you make informed decisions.
At Custom Creatives Group, we are not just providing products — we are building relationships. Our promise is to serve our community with integrity, respect, and dedication. Your trust is our greatest honor, and we are committed to exceeding your expectations every step of the way.
Meet the Team
Bill Collins is a 42-year-old Army veteran, former police officer, and firefighter/EMT with a lifelong dedication to service. A proud father of three, Bill cherishes time with his family and their beloved dogs. His strong faith guides his life, and he actively serves his local church on the medical response team. Growing up as a Boy Scout, Bill developed a deep appreciation for the outdoors, leadership, and community service. Now, he proudly takes an active role in his son’s Scout troop, passing down the values and skills he learned as a young scout. Bill's passion for hunting, fishing, and firearms began in childhood when his parents gave him a broken pellet gun as a toy, never expecting him to fix it. That simple gift sparked a lifelong interest in building, repairing, and mastering firearms. His experiences in the military further deepened his appreciation for craftsmanship, precision, and responsible ownership. Whether he's out in the woods, mentoring young Scouts, or lending a helping hand in the community, Bill’s dedication and passion shine through. He brings the same commitment to excellence and integrity to everything he does, making him a trusted friend and leader both on and off the field. Amber Collins is a devoted wife, loving mother of three, and passionate educator. At 38 years old, she’s the heart of her family and community. Amber selflessly put her own professional goals on hold to support her husband, Bill, during his service in the Army and to nurture their growing family — a spirited daughter and two energetic sons. Their youngest, Michael, is often found at the family shop, offering comic relief and lending a helping hand when needed. Once the time was right, Amber pursued her own dreams with determination. She earned a bachelor's degree in Social Work, followed by a master’s degree in Psychology. With her wealth of knowledge and compassionate spirit, she went on to obtain her teaching license, inspiring local high school students both in and out of the classroom. Her dedication to her students left a lasting impact, and she still treasures the moments she reconnects with former students around town. Amber’s warmth and kindness are nothing short of remarkable — the kind that feels like it’s been lifted straight from a Hallmark movie. Whether she’s supporting her family, guiding young minds, or lending a listening ear to a friend, Amber’s genuine love for others makes her a cherished presence in every life she touches.
Community and Advocacy
At Custom Creatives Group, we believe in the power of community and the importance of standing up for the values we hold dear. As a veteran-owned and family-operated business, we are passionate about supporting those who serve, protecting our rights, and giving back to the community that has given us so much.
Supporting Our Heroes: We proudly stand with our military, veterans, and first responders. Through partnerships, sponsorships, and charitable contributions, we actively support organizations dedicated to the well-being of those who serve and their families.
Advocating for Responsible Gun Ownership: We are strong advocates for the Second Amendment and the right to bear arms. With a focus on responsible ownership, education, and safety, we work to empower individuals to exercise their rights with confidence and care.
Community Involvement: From local events to volunteer efforts, we are committed to making a positive impact. Our family is honored to serve and strengthen our community, fostering connections and supporting causes that matter.
At Custom Creatives Group, our dedication goes beyond business. It’s about serving with integrity, standing up for our freedoms, and showing unwavering support for those who protect and defend our way of life. We are proud to be a voice for responsible ownership and a partner in building a stronger, safer community.
Together, we stand.
FRIENDS OF THE SHOP
At Custom Creatives Group, we’re more than just a business — we’re a community. We’re incredibly fortunate to have a close-knit group of friends who are always ready to lend a hand. Whether it’s stocking shelves, assisting at gun shows, teaching CPR classes, leading NRA courses, or even helping plan our next family vacation, these friends are an essential part of what makes our shop feel like home. One of our favorite regular visitors is none other than local bladesmith Ed Sol, recognized from the TV show Forged in Fire. Ed’s passion for craftsmanship and storytelling brings a spark of excitement whenever he stops by to share his expertise and stories from the forge. Our friends bring heart, knowledge, and laughter to everything they do, and we’re honored to have them as part of our extended family. So, next time you’re in the shop, don’t be surprised if you find yourself swapping stories, learning something new, or meeting a familiar face. That’s just how we do things around here. At Custom Creatives Group, you’re not just a customer — you’re family.
Growth and Evolution: Our humble shop has continued to grow because be value the importance of our customers time and money and we treat our customers like they are the most important people in the room!
Product Range: We have what you need! Everything from the newest Colts and HKs to the modest starter weapons that won’t break the bank.
Unique Offerings: We, offer custom coating and plating services like Cerakote and KG Gunkote and Titanium PVD coatings, and laser engraving that you have to see to believe at prices you may still not believe! We, also have a great selection of hand forged knives and hatchets made by local “Forged in Fire” tv finalist and other local blade smiths. Once you make firearm selections we want to make sure that you and your family are safe and protected by offering training by NRA certified instructor lead classes at a discounted rate, Legal protection so that you have the best legal protection money can buy when God forbid you have to defend you or a loved one, and the technology you need to ensure that unauthorized access to your firearms and other belonging is mitigated to the furthest means possible.
Call to Action
Engagement: Come Be Part of the Family at Custom Creatives Group! At Custom Creatives Group, we believe shopping should feel like visiting friends. As a veteran-owned, family-operated business, we treat every customer like one of our own. Whether you're here to find quality products, learn something new, or just swap stories, we’re always happy to see you. You might even run into our youngest helper, Michael, bringing laughter and a helping hand, or catch a glimpse of local bladesmith Ed Sol from Forged in Fire during one of his visits. Our extended family of friends is always around — from teaching CPR and NRA courses to lending a hand at gun shows or even helping us plan our next family adventure. So, why not stop by? Whether you’re shopping, learning, or just saying hello, you’re always welcome. Experience the personal touch, the quality you can trust, and the warmth of a community that cares. At Custom Creatives Group, you’re not just a customer — you’re family.
Contact usBusiness Name: Custom Creatives Group
Mission Statement: Provide our community with quality firearm sales, customization services, repairs, accessories and education; all while making sure the process as stress free as possible for our customers. We strive to make our shop the ‘Cheers’ of the firearm world. That place you look forward to going, “where everyone knows your name.” In a space full of junk guns and Gucci Glocks, it gets hard to know what is quality and what is all for show. We provide that place!
Customer Testimonials/Reviews
Trust and Credibility: Custom Creatives Group Reviews – Google Search
Contact Information (317)886-6515
Physical Location: 400 Tracy Rd, Ste 7, Whiteland, IN 46184
Contact Methods: (317)886-6515, billcollins@customcreativesgroup.com,
Sun&Mon Closed
Tues: 10-6
Wed: 9-5
Thurs: 10-6
Fri: 10-6
Sat: 9-4